A DIGITAL DESIGN STUDIO | HOUSTON TX

Haeresis exists to enhance the digital presence of businesses and organizations like yours

THE WHAT

Haeresis is a boutique experience digital design studio utilizing simplicity, efficiency and creativity to help local businesses stand apart

The goal of this digital design studio has been and always will be to not just enhance the digital presence of a business, but also to help the people who start those businesses achieve peace of mind in regards to their website and digital efforts.

We offer stunning 3D and high quality 2D static and motion graphics, experienced web design and development, practical SEO consultation, and expert photography and video editing services.

As with times and tides, the circumstances of entrepreneurs and their businesses often ebb and flow. Problems arise and fall. Personnel come and go. Policies change. Tools evolve.

One thing that has  endured is the commitment to be of service to local businesses, organizations and most of all, the people behind them.

Haeresis is a springboard for business owners, with a focus on removing the headaches and time consumption that comes with starting a business, while being a reliable partner in getting their digital presence off to the best start possible. 

THE WHY

Remembering where I came from, and paying it forward one client at a time

Haeresis was literally started from ground zero. Nothingness. The void. Prior to 2014, I had worked many different jobs from many different industries. Remember Blockbuster Video and Circuit City? Worked there. Remember when energy was deregulated and strangers knocked on your door asking if you were happy with your electricity? Did that. Waiting tables? Check. Health insurance call center? Yup. Valet cars downtown on the weekends? Sure did. Successful though I was, fulfilled I was not… until I began working at a hosting company.

You see, prior to that, sometime between Circuit City and deregulated energy house calls, I had a brief spat as a “website salesman”. A college buddy of mine was the developer and I was the salesman. Long story short, that didn’t last long, and it was due in large part to my ignorance of web design and development as a whole. Landing the job at a hosting company seemed almost like a full circle journey, and through it, my passion for web design was ignited.

Being a salesman and then later an actual web designer, I’ve had first hand experience seeing the headaches that can come from needing a website. Even if you’re a web designer by profession, you’ll likely feel a justified pull to spend time doing activities that make immediate revenue, and making your own website, as wise as it is, can be time consuming and soul sucking. If you are reading this, it’s highly likely you’ve felt the tug of this dementor yourself.

In my early days, I struggled to find something that I was good at but also fulfilled me, and web design was a Godsend. Being able to pay that forward by alleviating headaches and time constraints, it’s a humbling experience that I cherish with each opportunity I’m given.

THE HOW

Work smart first, then work hard

Having produced digital creations in house since 2014, there has always been a focus on determining the most efficient way to complete a project, and by that creed we’ve been able to narrow down our toolset to a handful of elements.

For web design and development, I use WordPress and the combination of a lightweight theme and page builder to construct brochure and portfolio websites. For graphic design, such as logos and promotional materials,  Adobe Photoshop and Illustrator. For video editing and production,  Adobe Premiere. For 3D modeling and rendering,  Blender and ZBrush. For photography, team Nikon. These are all industry leading brands that I’m sure you’ve heard of. However these are simply the tools I use.

HOW I do my work is by getting to know my clients personally. I want to know you personally, so that we can tell your story through your project. Sure, you may need something seemingly simple from a surface perspective, but oftentimes the difference between the status quo and those that stand apart is the story.

A website, logo, or any digital project should be more than just words or pictures on a screen. They need to tell a story, and that’s how I do what I do. I strive to tell your story.

THE WHO

I'm Aaron Davidson

and I am a digital designer specializing in providing high quality web, graphic and 3d solutions for small and medium sized businesses through my company, Haeresis.

It was in 2014 that I jumped full-time into my own path of self-employment, establishing Haeresis as a digital design studio based in Houston, Texas. Since then, it has been my honor to contribute my services to a wide range of fellow entrepreneurs, such as personal injury and criminal defense lawyers, designer eyewear shops, commercial tank cleaners, apparel distributors, yoga studios, laundry mat furnishing manufacturers, and stocks & technology blogs.

Between 2014 and 2021, I amassed further skills to compliment my flagship service of web design, becoming a capable stock photographer, video editor and 3d modeler. I look forward to continuing contributions to the small business community, and helping entrepreneurs from all walks of life achieve their personal freedom.

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A DIGITAL DESIGN STUDIO

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A DIGITAL DESIGN STUDIO

Haeresis is a digital design studio based in Houston, TX. We offer stunning 3D and high quality 2D static and motion graphics, experienced web design and development, practical SEO consultation, and expert photography and video editing services. Our aim is to forge daring and enduring solutions to your projects by utilizing eye-catching imagery while pushing the boundaries of normal expectations.